Courtney SB Keeler

So, you already know how to make stuning videos with great cinematography, edited to the score, with some stylish animation… but do you know how to make an effective commercial for a business?

As with people, it’s not just about looks, all style but no substance. To make a great advertisement that drives sales, you’re going to need to learn a little marketing.

I started out like you, with a lot of video production under my belt, but very little advertising experience. I had to learn the hard way, but you don’t have to. Let me put my 15+ years of experience in video production and marketing to work for you.

This is just the intro to a series I am writing to help take the mystery out of putting together an ad that does what the client wants: drive customers to their business. I will explain how to get the right information from the client, some structural concepts to writing a script, and even a few tips to shooting footage of products and locations.

It may seem daunting, but with a little forethought and some guidelines, you can capture the audience’s attention and make the client’s business top-of-mind.